It is always a delight coming across talented people, who have worked hard, & made their vision a reality. Recently I had the pleasure of collaborating & doing an interview with Raishma, a talented British Asian Couture Designer. She is an excellent role model, both as a designer, & entrepreneur.
Self motivation and self belief are the key to your success.
Raishma drew her fashion inspiration from her mother, as a child. She went on to study fashion at the De Montfort University, and trained with designers Bella Freud and Bruce Oldfield. From thereon, she learnt the art of bridal corsetry, & worked with Elizabeth Emmanuel – Princess Diana’s wedding dress designer. This led to the launch of a her own bridal boutique in 1998, with the Asian bride in mind. She went on to open an online store in 2014, following popularity of her prêt collection. More recently, Raishma opened up her new London store. Her designs are bespoke, elegant, & classic; there are also creations that display an elegant harmony of eastern heritage with western tradition.
Raishma shares with us more about her inspiration & vision in a short interview below:
1. What inspired you to become a fashion designer?
I was mainly interested in Bollywood films like Pakeezah, and I loved the silks and embroideries on my mother’s Indian clothes. But I always loved mainstream red carpet glamour, in terms of the cut and drape, which was missing in traditional Asian clothes. I started sewing at age 10.2. Tell us more about the design process. How do you see the brand evolving?
The design process starts with an idea/colour/theme or just an embroidery. Trends in the mainstream and in India have an influence on the collection as well, but my looks are classic, and don’t date season to season. The brand will become an international mainstream brand in the longer term.3. Could you share a style tip with the readers?Less is more!! Asian styling tends to be more is more! Be understated and elegant.4. What single piece of advice would you give to other women aspiring to do business?Be focused and determined and appreciate that it will be hard. Self motivation and self belief are the key to your success.5. Who is your role model?6. What is your motto in life?Be true to yourself and have faith.7. Your favourite book? And what do you like about it?
Any light hearted rom com that lets my mind switch off for a while!
Here I am wearing a beautiful hand-embroidered tunic, gifted by Raishma. It is in the hue of midnight blue, with eye-catching gem & bead-work. This is a classic heritage piece, and could be worn to a family get-together, dining out, or party. With the right amount of creativity, it can be jazzed up, or down. I love the easy simplicity of it.
Raishma Navy Hand Embroidered Tunic
Hope you enjoyed the interview, isn’t she one fabulous lady?! Be sure to check out Raishma’s creative designs online, or instore. I am curious to know how would you style this piece?
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