Being able to pick up a whole host of skills outside of one’s profession feels very rewarding, especially if the day job is not a creative one.
Fashion blogging may look easy to the onlooker, however there are so many skills one needs to pick up. That’s one of the best things about blogging, the continuous learning, it’s great as it challenges you to be better. At times I really wish I knew how to programme, or develop an app..some day!
I have made a geeky list of 12 top fashion tech tools/apps for bloggers I have found useful on my blogging journey so far. Of course there are many other useful tools, including SEO optimisation, Pinterest, Bloglovin’, & Facebook, but I won’t go into it now as there are so many blogs covering that already.
Comb is a great little app for fashion bloggers, or anyone creative.The premise of Comb is that we can use anything and everything around us, whether it’s art, photography, design or nature, to inspire us. You can take a photo of anything/upload a photo to the app, choose a category and find an item of clothing that’s similar to the photo.
Let’s say you are writing an OOTD type post, & want to show your readers alternative similar items to what you are wearing. Instead of scouring various sites, a quick search on Comb will find something similar, as demonstrated with a picture from my Instagram account below.
Comb App Iphone screenshot
A great tool for scheduling your social media posts for Twitter, Facebook, Google Plus, or even your blog. Very helpful if you have a few social media accounts! There is also an app for this, if you need to schedule your posts on the go. Another benefit is being able to use Instagram within Hootsuite’s platform, i.e you can repost, like, & comment on pictures.
Image via Hootsuite
Image via Slideshare.net (Feb 2015)
With more than 300 million users worldwide, Instagram is an incredibly powerful marketing platform, & very useful for fashion blogging. Whether this is connecting with other bloggers, & readers, or finding inspiration. I find that there is more engagement on Instagram, than other social media platforms. Consistent regular posting is important, I sometimes forget!
Use relevant hashtags, & don’t forget to geotag your photos’ location. Adding a location on IG pictures helps users interested in specific places find your photos through Instagram searches.
Iconosquare (formerly Statigram) is great for optimising your Instagram use, giving useful statistics on user interaction with your posts and imagery. It’s a really helpful tool for predicting the best time to post pictures in keeping with your target audiences, helping you to maximize your user-engagement.
Lots of useful charts with data on your most popular pictures, including follower/unfollower stats.You can also see what contests are available on Instagram within your region.
Latergramme is an app that helps you plan, upload pictures, and schedule Instagram posts from your computer or your phone. It is available on IOS, & now on Android. Particularly useful for busy social media mavens, including bloggers. At the allocated time, the app will alert you to manually post the picture.
You can manage multiple Instagram accounts from it, & also post regrams within the app. Love it! I just hope future development will allow for the app to post automatically at the scheduled time.
Trendspotter helps spot trends that are about to go viral on Instagram. Trendspotter can also be used within the Hootsuite app.
Trendsmap shows you the latest trends from Twitter, for anywhere in the world.
Another very useful phone app. Dragon Dictation allows bloggers to speak their posts to the app, and it will dictate the text. This saves a ton of typing time. You can blog on the go.
Polyvore is great for making fashion collages.
Shopsense is primarily used for monetizing blogs, however it is great for creating adjustable lists, & widgets to incorporate into posts. If you are writing a OOTD or beauty post & want to give your readers easy links to check out the posts featured items, then Shopsense is a good option.
11. GOOGLE ANALYTICS
Google Analytics is a free web analytics tool offered by Google that tracks and reports website traffic. It tells you in broad terms: who is seeing your content, what they like about it, what they don’t like so much, & how they found you etc. It helps you figure out what posts are doing well, & what you should perhaps do more of. I have only recently started using this.
Read Google Analytics Tips & Tricks for Bloggers here
IFB is a great resource (current and archived) for fashion bloggers. Plenty of really great advice and tips.
I hope you find this post useful as well, do share with us any useful tips or tools you may have in the comments below.
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